green by design :: eco-responsible event strategies and services

For more than 15 years, Amy Limb has been a recognized talent for meeting and conference strategies that drive business opportunities. Harnessing the momentum of corporate social responsibility, she aligns eco-conscious practices with event production; achieving an elegant balance of marketing objectives, creative execution and the financial and marketing advantages of “going green”... Read More

Conferences and events are large waste-producing industries impacting the earth not only based on scale - amount of waste per event - but frequency - overall number of corporate gatherings across industries within a year.

A 5-day 2500 attendee conference uses 62,500 plates, 87,500 napkins, 75,000 cups or glasses and 90,000 cans or bottles.

- Meeting Strategies Worldwide

US alone hosted 1 million meetings with an annual spend of $40.8 billion.

- Market Probe International

In addition to the challenges of producing effective events, how do corporations balance the business need of hosting events and its impact to the environment?

Corporate gatherings driven by socially and eco-responsible operations not only have a profound and positive impact on the environment but can eliminate certain event costs while extending brand relevance beyond products and services a company offers.

Cost Reduction and Tax Incentives – Methods such as replacing bottled water with water pitchers instantly reduce costs. Including donation programs such as food contributions to food banks or exhibit material to charity organizations may qualify for tax benefits.

Brand Relevance – Highlighting the green practices instituted at an event can supplement new or existing cause-marketing activities; elevating brand relevance with customers and creating a competitive edge.